The Power of Social Media Engagement

To be known in the market the best way is to be on social media and make yourself seen.

When a potential client has a query regarding your business it should be solved over a call rather than redirecting them to your social media. This is to give the person a feel that we actually care for them and want to listen to them. 

Every brand has a social media page. Sometimes it’s easy for the audience to ask for something via social media but sometimes it’s not. People need a direct connection from the brand to know that it is true and legitimate.

As we talked about the timeliness of the replies, the replies should be quick as always because if you don’t reply within a standard Time the person might lose interest.

Public resolutions: here you take your matters to the public and try and resolve them. Firstly, it shows your transparency about how you can take your issues to the public and solve them second, you show that you really care about your customers and it’s just not about the numbers.

Engagement on your social media works as proof to new potential audiences or clients you might get because, it shows that you are providing a product or a service or the content which you are delivering is worth it.

You should always be open to feedback if you want to grow your brand and make it stand out in the market. A person's bad feedback can make you aware of something that you were missing out on and you can work on it. Always listen to what people have to say about your business, good or bad. This shows that you are ready to work on your brand and improve it for good. 

Social engagement is important for your page because it tends to drive a new audience to your page which means growth and name in the market.

Each comment or a like on your post matters because this pops up in the feed of their mutuals. They are likely to follow you or engage with your page.

Audience always loves to see relatable content, where they can interact and engage and share it with people who might like it. 

“Engagement affects the visibility of your content” It depends on the number of interactions you had on a post, more number of likes and shares of a post gives it a boost and it shows on the newsfeed of more and more people.

The algorithm is not easy to understand at times, because some days your post has good engagement at 12 AM and some days 9 PM there is no in-between here. 

For good engagement, always try to understand your algorithm and sometimes experiment with odd-timing posts just to see what works best for your page.

Engagement also depends on the quality of content, no matter how many followers you have. The content being delivered should be of relevance and top-notch.

FACEBOOK-  The number of shares your post gets on Facebook is what makes it go viral but here the quality and content matter. More no. of comments are also a great way for your band to show up on more feeds.

INSTAGRAM- is a pictures platform so your picture needs to stand out. Not only the quality should be good but it should also be eye-catching. Stories are a great tool because it's a human tendency to click the story icon first before checking the actual feed. Going live makes you appear on top of someone's Instagram and people tend to click that icon and see what's happening. Using hashtags is as important as posting a good picture because it broadens your reach.

TWITTER- it works best with the number of retweets you’ve got. Twitter is all about being trendy and on time with your tweets. The most recent tweets tend to appear first. Popular events and hashtags are for the win on Twitter because they make you see the highlights and current happenings.

Being active is a must, if you are not active in the first place how do we expect followers to interact? 

Try experimenting with the hashtags you use. 

Replying to the comments is the best way to show your engagement and your presence. 

Engagement is not an overnight process it takes time and patience. Keep trying new things with your account, stay in trend, reply quickly, and quality content, and something that's quirky.