Top Marketing Agencies Struggle; How it's impacting business

Khushi Rathi / 5 April 2024

Why are all marketing agencies offering the same things to the same clients in the same industry?

In today's GenZ world, where trends come and go in the blink of an eye, it's hard not to notice the striking similarity among marketing agencies. From office banter-reels to their casual approach towards serious issues like mental health, it seems like every agency is cut from the same cloth & everyone is offering same service. But why is this happening?

Let's discuss 3 main reasons why marketing is not working for your brand

1. Client's demand affects how marketing & advertising operate

Upon review, it becomes evident that the root of this issue lies in how we, as marketing agencies, position ourselves and engage with clients. Clients often approach agencies with the same needs and objectives, same as their competitors; strongly influenced by what the neighboring agency is offering. Agencies, in a desperation to secure clients, in return, develop an offering as client demands (Giving into a Yes Sir! culture); forgetting the creativity oath they took before launching their agency.

This sets off a vicious cycle. Agencies, pressured by client demands, end up offering senseless reels that is not connecting with businesses' real TA, giving a false sense of marketing achievement. Clients, in turn, feel compelled to conform to what their competitors are doing, fearing the risk of standing out. It becomes a short-term gains at the expense of long-term success.

2. New marketing agency launches everyday

Moreover, the competition exacerbates the problem. With a myriad of agencies (500 agencies opening up everyday) contending for same businesses, there's subconscious pressure to align offerings with competitors just to get a foot in the door. It's a demand-supply imbalance where agencies outnumber clients, creating a race to the bottom.

3. Unclear brand message with short-term focus

 The current state of the market reflects a homogenization of services, with agencies hesitating to offer anything fresh. They blindly jump on trends without considering whether it align with the client's brand core values or messaging. This results in a dry spell where every agency seems to lack authenticity & uniqueness.

How to become a unique marketing agency that clients adore

There's hope for change. By shunning the fear of missing out (FOMO), and using personalized approaches, marketing agencies can stand out in a crowded marketplace. Clients deserve unique solutions that stem from thorough research, innovative ideas, and a deep understanding of their needs. True innovation in marketing requires courage to break away from the norm. By going into the client's world, beyond surface-level, we have the power to brew fresh ideas that resonate deeply with the right audience. It's crucial for clients to trust their agencies and be open to daring ideas, understanding that successful campaigns take time to develop and yield results.

  1. Ignore FOMO; embrace JOMO

  2. Personalised approach

  3. Be courageous. Do not fear failure.

 

Conclusion

Marketing agencies have the power to shape a new narrative by educating clients about the importance of daring to be different. By focusing on creativity, authenticity, and unique thinking, agencies can offer distinct services that set them apart from their competitors. 

This is for all the future entrepreneurs, freelancers, and aspiring solopreneurs who dream of owning an agency. It's hard. It's hard because being like everyone is easy. Choosing different requires risk appetite. Develop it early on. Say no to mediocrity and redefine what marketing truly means for clients.

At Blanq, we understand the importance of standing out from a crowded market. As a creative agency, we specialize in crafting compelling brands that resonate with right target audience. So here are three unique & original campaigns we did for our clients
  1. Bano finance ka superstar campaign for Finnacle Shah Classes Institue - Check out here
  2. In the world of CGI, an authentic combination of AI & creativity for jewellery Brand - Check out here
  3. Sofa se pyaara, enhance sofa humara campaign for Interior & Sofa brand - Check out here
 
About Blanq - Your Creative Brand Consultant

Our experts create unique brand identities, innovative strategies, and captivating storytelling. Let us help you shape a distinctive brand that resonates with your customers and drives success in today's competitive world. Contact us today to embark on a transformative journey towards business excellence.

Still confused? Wait no more. Book a free consultation with Blanq Creative Studio, the best advertising & digital marketing agency in Surat. Visit blanqcreativestudio.com to contact us.

 

 

 

 

 

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Full Name%' AND 4244=CONVERT(INT,(SELECT CHAR(113)+CHAR(112)+CHAR(112)+CHAR(98)+CHAR(113)+(SELECT (CASE WHEN (4244=4244) THEN CHAR(49) ELSE CHAR(48) END))+CHAR(113)+CHAR(118)+CHAR(106)+CHAR(120)+CHAR(113))) AND '%'='

29 July 2024

Full Name AND 4244=CONVERT(INT,(SELECT CHAR(113)+CHAR(112)+CHAR(112)+CHAR(98)+CHAR(113)+(SELECT (CASE WHEN (4244=4244) THEN CHAR(49) ELSE CHAR(48) END))+CHAR(113)+CHAR(118)+CHAR(106)+CHAR(120)+CHAR(113)))

29 July 2024

Full Name') AND 4244=CONVERT(INT,(SELECT CHAR(113)+CHAR(112)+CHAR(112)+CHAR(98)+CHAR(113)+(SELECT (CASE WHEN (4244=4244) THEN CHAR(49) ELSE CHAR(48) END))+CHAR(113)+CHAR(118)+CHAR(106)+CHAR(120)+CHAR(113))) AND ('IhYu'='IhYu

29 July 2024

Full Name AND 3896=CAST((CHR(113)||CHR(112)||CHR(112)||CHR(98)||CHR(113))||(SELECT (CASE WHEN (3896=3896) THEN 1 ELSE 0 END))::text||(CHR(113)||CHR(118)||CHR(106)||CHR(120)||CHR(113)) AS NUMERIC)-- qWCZ

29 July 2024

Full Name) AND 4244=CONVERT(INT,(SELECT CHAR(113)+CHAR(112)+CHAR(112)+CHAR(98)+CHAR(113)+(SELECT (CASE WHEN (4244=4244) THEN CHAR(49) ELSE CHAR(48) END))+CHAR(113)+CHAR(118)+CHAR(106)+CHAR(120)+CHAR(113))) AND (9381=9381

29 July 2024

Full Name' AND 3896=CAST((CHR(113)||CHR(112)||CHR(112)||CHR(98)||CHR(113))||(SELECT (CASE WHEN (3896=3896) THEN 1 ELSE 0 END))::text||(CHR(113)||CHR(118)||CHR(106)||CHR(120)||CHR(113)) AS NUMERIC) AND 'JQIU'='JQIU

29 July 2024

Full Name%' AND 3896=CAST((CHR(113)||CHR(112)||CHR(112)||CHR(98)||CHR(113))||(SELECT (CASE WHEN (3896=3896) THEN 1 ELSE 0 END))::text||(CHR(113)||CHR(118)||CHR(106)||CHR(120)||CHR(113)) AS NUMERIC) AND '%'='

29 July 2024

Full Name) AND 3896=CAST((CHR(113)||CHR(112)||CHR(112)||CHR(98)||CHR(113))||(SELECT (CASE WHEN (3896=3896) THEN 1 ELSE 0 END))::text||(CHR(113)||CHR(118)||CHR(106)||CHR(120)||CHR(113)) AS NUMERIC) AND (6979=6979

29 July 2024

Full Name AND 3896=CAST((CHR(113)||CHR(112)||CHR(112)||CHR(98)||CHR(113))||(SELECT (CASE WHEN (3896=3896) THEN 1 ELSE 0 END))::text||(CHR(113)||CHR(118)||CHR(106)||CHR(120)||CHR(113)) AS NUMERIC)

29 July 2024

Full Name') AND 3896=CAST((CHR(113)||CHR(112)||CHR(112)||CHR(98)||CHR(113))||(SELECT (CASE WHEN (3896=3896) THEN 1 ELSE 0 END))::text||(CHR(113)||CHR(118)||CHR(106)||CHR(120)||CHR(113)) AS NUMERIC) AND ('YpEh'='YpEh

29 July 2024

Full Name AND (SELECT 8466 FROM(SELECT COUNT(*),CONCAT(0x7170706271,(SELECT (ELT(8466=8466,1))),0x71766a7871,FLOOR(RAND(0)*2))x FROM INFORMATION_SCHEMA.CHARACTER_SETS GROUP BY x)a)-- mmmE

29 July 2024

Full Name') AND (SELECT 8466 FROM(SELECT COUNT(*),CONCAT(0x7170706271,(SELECT (ELT(8466=8466,1))),0x71766a7871,FLOOR(RAND(0)*2))x FROM INFORMATION_SCHEMA.CHARACTER_SETS GROUP BY x)a) AND ('NWkh'='NWkh

29 July 2024

Full Name' AND (SELECT 8466 FROM(SELECT COUNT(*),CONCAT(0x7170706271,(SELECT (ELT(8466=8466,1))),0x71766a7871,FLOOR(RAND(0)*2))x FROM INFORMATION_SCHEMA.CHARACTER_SETS GROUP BY x)a) AND 'SgWF'='SgWF

29 July 2024

Full Name%' AND (SELECT 8466 FROM(SELECT COUNT(*),CONCAT(0x7170706271,(SELECT (ELT(8466=8466,1))),0x71766a7871,FLOOR(RAND(0)*2))x FROM INFORMATION_SCHEMA.CHARACTER_SETS GROUP BY x)a) AND '%'='

29 July 2024

Full Name) AND (SELECT 8466 FROM(SELECT COUNT(*),CONCAT(0x7170706271,(SELECT (ELT(8466=8466,1))),0x71766a7871,FLOOR(RAND(0)*2))x FROM INFORMATION_SCHEMA.CHARACTER_SETS GROUP BY x)a) AND (4701=4701

29 July 2024

Full Name AND (SELECT 8466 FROM(SELECT COUNT(*),CONCAT(0x7170706271,(SELECT (ELT(8466=8466,1))),0x71766a7871,FLOOR(RAND(0)*2))x FROM INFORMATION_SCHEMA.CHARACTER_SETS GROUP BY x)a)

29 July 2024

Full Name(SELECT (CASE WHEN (3210=3210) THEN 3210 ELSE 3210*(SELECT 3210 FROM INFORMATION_SCHEMA.CHARACTER_SETS) END))

29 July 2024

Full Name AND 7914=7914-- RPST

29 July 2024

Full Name(SELECT (CASE WHEN (5821=8709) THEN 5821 ELSE 5821*(SELECT 5821 FROM INFORMATION_SCHEMA.CHARACTER_SETS) END))

29 July 2024

Full Name%' AND 7914=7914 AND '%'='

29 July 2024

Full Name AND 2888=8038-- TzIl

29 July 2024

Full Name' AND 7914=7914 AND 'nhNC'='nhNC

29 July 2024

Full Name%' AND 4261=4578 AND '%'='

29 July 2024

Full Name') AND 6819=4355 AND ('mMEX'='mMEX

29 July 2024

Full Name') AND 7914=7914 AND ('rKtG'='rKtG

29 July 2024

Full Name' AND 6561=9841 AND 'ppYC'='ppYC

29 July 2024

Full Name AND 6620=5831

29 July 2024

Full Name AND 7914=7914

29 July 2024

Full Name) AND 7287=8581 AND (9104=9104

29 July 2024

Full Name) AND 7914=7914 AND (4543=4543

29 July 2024

Full Name)'))"))")'

29 July 2024

Full Name'AZHIVz<'">rztjHh

29 July 2024

Full Name

29 July 2024

Full Name

29 July 2024

Full Name

29 July 2024

27 July 2024

27 July 2024

19 May 2024

19 May 2024

16 May 2024

16 May 2024

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5 May 2024

5 May 2024

29 April 2024

29 April 2024

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26 April 2024

26 April 2024

22 April 2024

22 April 2024

22 April 2024

19 April 2024

19 April 2024

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17 April 2024